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File:Aspirational goods.png - Wikipedia
Aspirational consumption at the bottom of pyramid: A review of literature and future research directions - ScienceDirect
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Mint on X: "#MintLongStory | In recent years, an aspirational and wealthier set of customers have taken to premium brands. But cheaper variants are seeing a slower uptake. The reason? A likely
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WHY DO THE RICH CONSUME MORE DISCREETLY? A THEORY OF THE ASPIRATIONAL CLASS. BOOK REVIEW: CURRID-HALKETT, E. (2017). THE SUM OF SMALL THINGS: A THEORY OF THE ASPIRATIONAL CLASS, PRINCETON, NJ: PRINCETON
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